A seemingly anecdotal discussion between Swann and Nicolas, friends since childhood.
The subject: women's organic cosmetics. A few debates later, several studies consulted
or carried out, the observation is there: many women are attracted to organic skincare, but much less by the image they convey.
The idea then took off:
to offer a range of treatments that would break the codes.
A hyphen between high-end and healthy and responsible consumption.
Jeanne de Flore was about to be born.