Mad Hippie - Vitamin C Serum 30ml

Our award-winning serum is a harmonious blend of antioxidants that sinks beautifully into skin to leave it soft & glowing! Utilizing Sodium Ascorbyl Phosphate, an advanced and stable form of vitamin C, this serum works wonders on aging, sun damaged and acne-prone skin. SAME BELOVED FORMULA - FRESH NEW LOOK! Highlights: Vitamin C – (Sodium Ascorbyl Phosphate) – One of the most vital ingredients in any effective skin care regimen, vitamin C is a powerful antioxidant and can help reduce the appearance of wrinkles & discoloration. Sodium Ascorbyl Phosphate, a more stable form of vitamin C than the commonly used L-Ascorbic Acid found in most skin care products, provides the same benefits, without the risk of oxidation and irritation that is often associated with L-Ascorbic Acid. Vitamin E – Protective antioxidant that has been shown to reduce the appearance of wrinkles & discoloration. Ferulic Acid – A natural antioxidant found in the cell walls of plants. When combined with vitamins C & E, Ferulic Acid has been shown in studies to have a compounding antioxidant effect. Hyaluronic Acid – A naturally occurring substance in the body, hyaluronic acid begins to deplete as we age. Applied topically it can help increase the plumped up look of the skin. Konjac Root – Exotic flower from Asia, helps to soften & smooth the skin while forming a thin protective barrier. Rich in nutrients such as copper, zinc, phosphorus, fatty acids, protein, carbohydrates, lipids, potassium, magnesium, iron, niacin, folic acid & vitamins A, E, C, D & B! Chamomile Extract – Provides a thin protective shield, while naturally soothing and calming the skin. Clary Sage – Helps eliminate overly-dry or overly-oily skin. Acts as natural toner & astringent. Usage: Daily | Morning Directions: Massage 2-4 drops into skin after cleansing. Follow with moisturizer and SPF. Can be layered over Hydrating Nutrient Mist if using. FAQ: What is the percentage of vitamin C? Our Vitamin C Serum utilizes sodium ascorbyl phosphate (SAP), a form of vitamin C that is much more stable and less prone to oxidation than some traditionally used forms of vitamin C. This serum is wonderful for both sensitive and acne-prone skin! The recommended percentage for efficacy without irritation is different for various forms of vitamin C, and therefore they cannot be compared simply on a percentage basis. Our serum would be comparable to a 15-20% L-ascorbic acid serum. We use a combination of vitamin C, vitamin E and ferulic acid as this trio of ingredients has been shown to offer a compounding antioxidant effect. Is this supposed to be clear? A pale yellow, cloudy serum is not outside the realm of normal for our Vitamin C Serum due to the plant extracts (such as chamomile, clary sage, and konjac) used in the formulations. Do I need to use sunscreen if Vitamin C Serum is applied in the morning? Our Vitamin C Serum is rich in antioxidants making it a great choice for daytime use, however it doesn't replace a sunscreen. We recommend wearing a physical blocking sunscreen daily to help protect your skin from damage. What is the consistency like? The Vitamin C Serum is a thin, gel-like serum that absorbs quickly and easily into skin. Is this good for acne-prone skin? Our Vitamin C Serum is wonderful for easily congested and oily skin types. It is a concentrated blend of vitamin C, ferulic acid, and vitamin E along with nutrient-rich konjac root. Do I apply this morning, night, or both? We recommend using our Vitamin C Serum in the morning and exfoliants like our Super A Serum or AHA Exfoliating Peel, at night. If you are not using another serum at night, you may apply the Vitamin C Serum twice a day. How much am I supposed to use? We recommend using a dime-sized amount of Vitamin C Serum, which is usually enough to cover face and neck. Does this have a fragrance? We do not use synthetic fragrances in our line, however, this serum does contain konjac root, chamomile and clary sage extracts which do impart a faint aroma. It does not have a strong smell and dissipates quickly.